Gender and the Popularity of Cosmetic Procedures

We all know that men and women are different in many ways. And what could highlight those differences more than the way we look – and the way we’d like to look. So we thought it would be interesting to compare the popularity of cosmetic surgical procedures, and non-surgical procedures, among the male and female populations of the country. We suppose that many people, rather naturally we think, would expect that there would be a wide divergence in the particular procedures men and women choose most. But taking the figures provided by the American Society of Plastic Surgery for last year, those people would be in for a bit of a shock.

Let’s start with surgical procedures. As you might expect, the most popular procedure among women is breast augmentation, a procedure that simply does not apply to men. Similarly, while there are women who opt for breast reduction (reduction mammoplasty), it is generally considered a reconstructive, as opposed to a cosmetic, procedure. On the other hand, gynecomastia (breast reduction in men) is a cosmetic procedure, and is one of the top five most popular among men.

Breast augmentation and gynecomastia aside, you may be shocked to learn that the remaining four of the five most popular cosmetic procedures for men and women are the same. They are nose reshaping (rhinoplasty), liposuction, eyelid surgery, and facelift (not necessarily in that order). So whatever the distinctions between the sexes may be, when it comes to cosmetic surgery, men and women appear generally to have very similar goals.

And talking about similarities, the top five minimally-invasive cosmetic procedures among women match those among men. The top minimally-invasive procedures are botulinum toxin type A (Botox®, Dysport®), laser hair removal, chemical peel, soft tissue fillers, and microdermabrasion. While the emphasis within this group differs depending upon whether you are looking at men or at women, the top five are precisely the same regardless of gender.

Well, so much for gender stereotypes. But when you consider these statistics, what they point out it that for all the differences between the sexes, we have a lot more in common than you might think!

* All information subject to change. Images may contain models. Individual results are not guaranteed and may vary.